Course Information
Course Name
MB-280T03: Design and deliver powerful customer experiences with Dynamics 365 Customer Insights
Exam code
MB-280
Duration
1 Day
Certification
Microsoft Certified: Dynamics 365 Customer Experience Analyst Associate
Overview
Dynamics 365 Customer Insights helps organizations deliver exceptional experiences personalized to every customer. In this course, students will learn how to work with key features of Customer Insights – Data and Customer Insights – Journeys. First, students will learn about the business value of using a customer data platform. They will ingest data into Customer Insights – Data, create unified customer profiles, and create segments to help target specific audiences. Then, students will build impactful and personal experiences using Customer Insights – Journeys. They will create marketing assets like emails and text messages and deliver them via segment- and trigger-based journeys. This course is part of a four-course series (MB-280T01-T04) aligning to the MB-280 certification exam.
Audience Profile
This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Customer Insights for their organizations. Students should have knowledge in basic marketing principles. Students should be familiar with the Dynamics 365 customer experience suite, including Dynamics 365 Sales and Dynamics 365 Customer Insights. They should also have basic model-driven application configuration experience.
Prerequisites
A basic understanding of how to navigate in Dynamics 365 Customer Insights – Journeys.
At Course Completion
Course Outline
Work with real-time features in Dynamics 365 Customer Insights – Journeys
Module 1: Create emails in Dynamics 365 Customer Insights – Journeys
Module 2: Create text messages and push notifications in Dynamics 365 Customer Insights – Journeys
Module 3: Create forms in Dynamics 365 Customer Insights – Journeys
Module 4: Manage consent in Dynamics 365 Customer Insights – Journeys
Module 5: Build journeys with Dynamics 365 Customer Insights – Journeys
Module 6: Manage leads and scoring in Customer Insights – Journeys
Module 7: Extend real-time marketing capabilities within Dynamics 365 Customer Insights – Journeys
Unlock customer intent with Dynamics 365 Customer Insights - Data
Module 8: Get started with Dynamics 365 Customer Insights – Data and learn how to gain insights to your customers.
Module 9: Ingest data into Customer Insights – Data
Module 10: Create a unified customer profile in Dynamics 365 Customer Insights – Data
Module 11: Work with Dynamics 365 Customer Insights – Data
Module 12: Enrich data and predictions with Customer Insights – Data
Module 13: Manage external connections with Customer Insights – Data
Module 14: Configure and administer Customer Insights – Data
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